"Money doesn't buy elegance. You can take an inexpensive sheath, add a pretty scarf, gray shoes, and a wonderful bag, and it will always be elegant."
Irida was started in 2012 by the young designer and illustrator of a Russian origin, currently living in Prague.
The main focus of this brand is creating unique scarfs, which are aimed to be different from the others.
They are made of a high quality material and are partially handmade. Irida not only offers a great quality product, but also a small piece of soul.
Buying this scarf truly is a lovely experience as each and every detail from original packaging to ready made product is carefully thought through.
Irida`s view of this world is different and through her scarves you have an opportunity to see it too.
The designer grew up in a creative and artistic background, studied at several art schools and colleges. Her specialization is an art, graphics and illustration. Mostly, she gets inspired by traveling, is curious about different cultures and their mentality and tries to capture the rich palette of a human soul.
Her rather intense, not always easy life and moving within different countries made her stronger person, who is not scared of challenges, one of which was to create her own company.
Thanks to many years of working experience in the fashion industry, she gained wonderful insight, which together with her creative visions, passionate personality and determination allows her to make her dreams come true.